Tuesday, October 21, 2008
YES: It's not a sign anymore!
Riverdale resident Alec Diacou will unveil the next evolution of his public-relations campaign for the Boogiedown, YES the Bronx, tomorrow at his Fieldston home.
In a phone interview just now, he said that a past plan for an enormous red sign — which was much maligned by City Councilman Oliver Koppell and perhaps more diplomatically approached by other elected officials as a good start at the least — has been scrapped.
With the help of Kevin Kennon Architects, a major architecture firm, Mr. Diacou is now seeking $25 million to build a 176-foot-tall tower, topped with an 80-by-80-foot observation area, to be a "focal point" for people who might otherwise drive right by, or through, the borough. A location is still being discussed.
The tower will force people "to stop and say, 'Hey what’s up with the Bronx, what’s this thing that’s sitting there?" Mr. Diacou said.
A rendering of the design, which Mr. Kennon did pro bono, will be unveiled tomorrow.
"It never was a sign," Mr. Diacou said. "That was a mischaracterization on the part of Oliver Koppell, and I have to thank Oliver Koppell for that, because it generated a lot of publicity."
He said the giant installation that would have greeted new arrivals to the borough with "YES the Bronx" in big, friendly red letters was a "placeholder" idea.
Posted by N. Clark Judd at 3:30 PM
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